This week on Cyrus Says, we meet Ramya Ramamurthy, a media professional with over 15 years of experience in various fields covering print, TV and digital mediums. She talks to Cyrus about:

• Why big companies need to cover all their bases when it comes to branding.
• How Facebook's stocks went up after Zuckerburg's deposition.
• How she researched different brands for her book.
• Why Coke Studio is an example of brand elevation.

You can order Ramya's book Rebuild online here: https://www.amazon.in/Rebuild-Indian-Overcame-Emerged-Stronger/dp/9351951405/