California's new AI executive order is forcing a conversation every enterprise needs to have – but what does it actually mean for customer experience?

In this episode of CX Today, Francesca Roche sits down with Alex Levin, CEO of Regal, to explore how organizations can build meaningful AI safety measures without waiting for regulators to mandate them. From system-level guardrails to agent-specific compliance by industry, Alex shares how Regal has been tackling this challenge for nearly six years — long before legislation caught up.

The conversation digs into the growing problem of state-by-state AI regulation and why Alex believes a fragmented patchwork approach is slowing innovation and putting unnecessary strain on businesses operating at scale. With the EU AI Act adding another layer of complexity, we examine how enterprises can design internal governance structures that hold up across jurisdictions – and why some markets, like France and Italy, are seeing companies opt out of AI altogether as a result of overly restrictive rules.

Alex also lays out three core principles he believes the industry must rally around if federal leadership doesn't emerge: always identify AI as AI, apply existing consumer protection rules like TCPA equally to automated interactions, and keep individual customer data out of LLM training pipelines. It's a candid, practical conversation about where AI governance stands today – and what it will take to build customer trust at scale.