What does it really take to move AI sales agents from a controlled demo into a live enterprise sales organization?

In this CX Today interview, Francesca Roche speaks with Kris Billmaier, EVP and General Manager, Agentforce Sales at Salesforce, about what Salesforce has learned from deploying Agentforce Sales across its own go-to-market teams.

Salesforce has positioned its internal sales organization as “customer zero” for Agentforce Sales, giving the company a practical view of where AI agents succeed, where they need more context, and what enterprises need to fix before trusting agents with customer-facing work.

Billmaier explains why production-ready AI depends on strong data foundations, especially conversational data from calls, emails, and sales interactions. He also explores how Salesforce trains and supervises agents, why governance needs to be built into the full agent lifecycle, and how sellers are helping shape the product through real-world feedback.

The discussion also looks at how the seller’s role is changing as agents take on top-of-funnel work, outbound prospecting, email engagement, account planning, and other time-consuming tasks. Rather than replacing sellers, Billmaier argues that agents can give sales teams more time to focus on customer meetings, preparation, and higher-value conversations.

For enterprise leaders moving from AI pilots to production, the message is clear: start with the right use case, assign a clear goal, measure impact, and build trust through data quality, governance, and continuous feedback.

For more Customer Experience tech news visit https://www.cxtoday.com