Don’t work blind, gain as much insight as possible. This is advice I received years ago, and it has served me well ever since.I applied this to ‘knowing my customer’ and it saved me a heap of frustration, effort and ultimately money.To know and understand your customer deeply, there is no better way than to ask them.Take the guesswork out of the equatioIn this video I detail how I do it…https://youtu.be/Es198L26d64?si=lpeDI_Ng3_0VwK3z