Generosity with content drives a lot of inbound interest in companies’ social presences, far more cheaply than advertising. This is when you combine your own insights with the desires of your ideal client.And if you don't know your ideal client, create a 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻...Always remember that LinkedIn is to your marketing team just a tool used, like Quickbooks will be a tool to your accounting team.It is not LinkedIn that generate leads and clients for your business.▶️ It is the principles of customer experience marketing utilising the power of LinkedIn as a marketing tool that will ensure your business growth success.▶️ LinkedIn is the vehicle, the Faster Horse, to move to customer obsession and not possession!