Target market and its companion, ideal patient avatar, get a bad reputation for being theoretical concepts with no place in "real-life" marketing. 

But guess what? They're actually super effective when you apply them correctly and make your marketing less work overall. Better results for less time spent marketing - that's the dream! 

Listen to this episode for all the details. 

Support the show (https://www.buymeacoffee.com/michellegrasek)