Welcome to episode 19. You can think of it as part 2 to the previous conversation with Christopher Rogl in episode 15 - Performance Max: One campaign to rule them all. In this sequel we will dive deeper into THE trending topic within the Google universeIn this episode, Mike Ryan gives you a brief context for the PMax, a framework for smarter PMax retail campaigns, and ideas for bringing that framework to life.
Mike, smec’s portfolio strategist keeps you up to date with:

1. What are Performance Max  campaigns?
2. Advantages and disadvantages of PMax
3. Moving forward with PMax
4. PMax Segmentation
5. PMax framework and practices
6. PMax optimisation