In this episode of the Millennials in Print Podcast, the guys chat with the new CEO of JPS Graphics Hunter Johnson. Tune in as they discuss what it's like to work in print after working in other industries first, who JPS Graphics is and the verticals that they serve, and why more printers need to take advantage of social media and content marketing.

Guest Details
Connect with Hunter: https://www.linkedin.com/in/hunterdjohnson/
JPS Graphics website: https://www.jpsgraphics.com/
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Guest Details

Grab your copy of the Arandell catalog: https://arandell.com/catalog/

Show Notes
0:00 - 3:25: Intro & background
3:26 - 7:27: Hunter's experience before print and what knowledge he brought into the industry
7:28 - 11:10: How JPS is embracing new technologies
11:11 - 13:22: Why marketing is the best way to sell
13:23 - 17:16: What differentiates JPS from its competitors in the book printing space
17:17 - 18:49: Today's changing print buyer and how to add value to that relationship
18:50 - 22:05: Hunter's transition to Chief Executive Officer
22:06 - 27:09: How Hunter and JPS groom their staff for growth in the organization
27:10 - 32:05: Hunter's strategies for effective recruitment and hiring
32:06 - end: Final thoughts from Hunter
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Connect with Alex: ajkrupski@arandell.com
Connect with Jake: jmhoffman@arandell.com