After four and a half years helping Tesla to accelerate the world's transition to sustainable energy, Ross Forder realised that the unsustainable food industry also urgently required disruption and so, in 2017, he left Tesla and founded the vegan fast food brand Halo Burger. Halo Burger now has sites in Brixton, Shoreditch and Brighton and is planning its first full scale restaurant.

Ross was part of the original sales team that launched the Tesla Model S into the market. His ambition, dedication and competitive nature aligned perfectly with the rapid scaling of the business and saw him advance from his initial role as a Product Specialist to running London's key Tesla stores at Westfield and then Chiswick and culminated in him running sales and delivery training for Western Europe and the Middle East.

In our conversation we talk about how an incredible stroke of luck landed him on his original chosen path only for him to eventually become disillusioned, how his approach proved more valuable than his experience and his competitive nature drove his early success. He openly talks about his increasing self awareness and how that resulted in paradigm shifts along the way and he shares how a comment from a friend made him realise that he needed to join Tesla. We discuss his rapid progression through the ranks in that hyper scaling business and the parallels between Tesla's mission and that of the business he has founded, Halo Burger.

I had the pleasure and privilege to work alongside Ross at Tesla and I am delighted to be able to share his story so far with you. I recommend you check out Halo Burger's Instagram @haloburgeruk for photo evidence of what Time Out described as "Vegan junk food at its junkiest" and if you're anywhere near Brixton or Shoreditch in London or Brighton on the south coast of the UK try them out for yourselves.

I hope you enjoy listening to Ross’s career story and, as always, I look forward to hearing what resonates with you.

You can contact Ross on LinkedIn

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Episode recorded on 10 December 2021