Sometimes, the best way to start your company’s podcast is by building some of the skills first.

But how can you develop some of these skills within your marketing team? How can you take a few baby steps first…before you launch a big podcast initiative?

In this episode, Jessie Lizak, the CMO at BDEX, joins host Tristan Pelligrino. BDEX is a company that allows B2C companies to use data to reach the right people at the right time. 

And Jessie is the host of the company’s podcast, Deconstructing Data. 

Before Jessie launched the company’s podcast, she actually launched her own live event series to test the waters. And during this conversation, we uncover how her solo experience gave her the foundation needed to launch the company’s podcast.