Podcasts have become a valuable marketing tool for many companies, especially after the pandemic hit. But, few organizations were aware of the complexity involved in producing such content and the devotion that podcasting requires. In addition, most of them struggled with consistency.

That's why a well-thought-out plan is what makes a podcast survive. Although many believe that you need a high-quality tech stack, podcasting is all about discipline. But, of course, it's also about having fun and enjoying it.

In this episode of Recorded Content, our host, Justin Brown, welcomes Lee Doubleday of Imagine America Foundation. Lee is also the host of Imagine America Radio, a career-focused podcast, and he is with us today to discuss what drove him to start a podcast, how Snapchat works for distribution and why sponsors are valuable partners.