Aidan Fitzpatrick wants to let you in on a little secret. If you’re one of the nearly one billion iPhone users on the planet, there’s a video camera that’s almost as good as the ones used for TV in your pocket.
“You've got something that really is effectively broadcast quality,” Aidan says on this episode of Recorded Content.
“Lady Gaga records music videos on the thing. Billie Eilish did her last music video with them. The audio on them is pretty good and a lot better than built-in audio on the computer, but the video is really spectacular.”
When the COVID pandemic moved work lives onto Zoom, Aidan, who is the CEO of app data company Reincubate, got frustrated. Most laptops’ built-in cameras are bad, and webcams aren’t any better.
He knew there was better technology in the iPhone, but there was no good way to make it work during video meetings. Grainy shots that are either way too dark or way too bright were the norm, thanks to outdated webcam technology.
A tech entrepreneur through and through, Aidan decided to tackle the problem with his colleagues: “We set out essentially to demonstrate, is there a way we can harness this capability for ordinary users?”
What they came up with was Camo, an app that replaces webcams with iPhone footage during Zoom calls or any other video meeting.
On this episode of Recorded Content, learn all about the world of camera technology and how Camo came to be, including: