Premiumisation had been one of the major trends in Southeast Asia over the years with overall more affluent consumers. How has the premium categories been performing during the pandemic? What are the right strategies for businesses to stay resilient in the segment during uncertain times? What will drive the growth in premium segment in the future? How can premium brands deliver superior experience in the online space? Join Michael Schaefer, Head of Beverages and Foodservice Research from Euromonitor, as he shared interesting dynamics of the premiumisation trend and valuable advices to businesses to deliver strong growth in the premium segment.