A competitive analysis can help you understand how your competitors operate and identify potential opportunities to outperform them. Identifying your true competitors are is typically the first step and sets the context for your subsequent competitive analysis. What are some of the essential steps in conducting a thorough competitive analysis? What are the common pitfalls and challenges during the process? Based on the competitive analysis, how could a business develop a successful brand differentiation strategy? Join Prasad Shinde, Senior Client Office from Ipsos, as he shared knowledge on how brands and sellers can perform competitive analysis using consumer self-generated options to discover business opportunities and outshine competition.