Businesses are constantly under pressure to improve decision making in today's business environment. The ability to transform data into future insights is critical for detecting trends and making better strategic decisions more quickly. What exactly is predictive analytics, and what kinds of key business problems can it best address? How can businesses overcome the major challenges they face when implementing predictive analytics? What should the first step be for companies that are new to predictive analytics? Join GfK's Bjoern Kroog, gfknewron Sales Expert Leader from GfK, as he explains how to use predictive analytics as a powerful tool for gaining insights into the future.