Join journalist from ‘Millionærklubben’ Pernille Enggaard when she discusses how to drive personalisation at scale in the Financial Industry.

Pernille is joined by Nikolaj Bardram, Group Head of Web Analytics & Online Optimization at Nordea andSimon Murray, Finance Lead at Adobe

In the podcast Pernille will investigate how the pandemic has pushed a major shift from the in-service to the digital services such as mobile apps, virtual customer assistance, and a palette of analytics. We will discuss why physical and digital is no longer two separate channels working side by side to create a unique customer experience.

The podcast is a summary of the topics discussed at the Finance Talks webinar – that is now on demand for viewing: https://business.adobe.com/uk/resources/webinars/finance-talks-september.html