**In this episode, Anette talks about the seven most important advantages that your company will get by launching and cultivating a business-to-business podcast. To begin with, we have “Forming a Profitable Partnership”.To work out who we want to sell to and to get the attention of these people. Secondly, we have “Getting Feedback From Experts”, you should begin by adding value to their company. When you put effort into cultivating a certain subset of the population, and you have won the audience's favor, enter their trust as a result, they will give you their whole focus.
In this episode, Anette also mentions that If you do a great job of creating written audio and even video content, then you can even expect them to pay you. They will most likely want to connect. So during this process, if the host of your podcast and the rest of the staff are dependable, passionate, and engaging, they will build a link with the guest.**
Here are some topics Anette shared on this episode:
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John Marzan
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Anette Kjaergaard
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Timestamp:
00:00 - INTRODUCTION TO 7 Different Approaches to Dominate your B2B Niche
01:02 - I: FORMING A PROFITABLE PARTNERSHIP
03:10 - II: GETTING FEEDBACK FROM EXPERTS
04:57 - III: GENERATE LINKEDIN ENGAGEMENTS FROM CONTENT
06:52 - IV: GENERATE LINKEDIN ENGAGEMENT FROM SHARES
07:44 - V: RANK FOR LONG TAIL KEYWORDS
09:15 - VI: GET BACKLINKS
10:34 - VII: CLOSE DEALS WITH GUESTS
12:14 - CONNECT WITH US!
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