Adam is joined by Brock Everett, Competitive Intelligence Ambassador at Shopify, to talk about building competitive content sales reps love based on his experience moving from a sales role to competitive intelligence.

Check out the brand new Compete Network to find the industry's best competitive content all in one place.

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Host: Adam McQueen
Producer: Ben Ronald

Timestamps:

(02:44) - Why Brock made the move to CI from Sales
(05:09) - Why sales professionals make good CI professionals
(08:03) - Brock's biggest surprise after moving into CI
(11:01) - What's wrong with competitive content today
(16:05) - Handling objections in sales
(20:06) - Tackling battlecards
(25:29) - The power of a boomerang story
(29:39) - How Brock's perception of CI has changed since starting in his role

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.