In this episode, we talk with Amanda Thomas about go-to-market (GTM) data. 

  • How do you source it?
  • What are the challenges and how should we be thinking about it?

We also got into the challenges with data hygiene and how to build a case for the investment in it for an organization.

Recorded live on May 19, 2021.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Episode Brought to You By: MO Pros
The #1 Community for Marketing Operations Professionals