Our communities are made up of the people who love what we love. But how do you build communities without paying an arm and a leg for their data? In this episode, Josh Kopel shares his strategy for leveraging Facebook to reach your people.

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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