Content tilt. What is the subject matter of our content?

• Great Vibe
• Healthy
• Delicious Food
• Unique Experience

Who is our customer marketing persona? ... Essentially, a persona, whether you call it a buyer persona or marketing persona, is a proxy for your target audience – a valuable shorthand for someone who has the same interests, priorities, and concerns as your buyers.

• Location – Where do people from this persona live?
• Interests – What are the interests of people in this persona?
• Education Level – What is the education level of this persona?
• Income Level – What is the income range of this buyer persona?
• Buying Motivation – What is this personas reasons for visiting or ordering from your restaurant?
• Buying Concerns – What is this personas concerns when visiting or ordering from your restaurant?

Source: https://limetray.com/blog/customer-personas-for-your-restaurants-success/

Customer Personas

• Lunch Regular
• Dinner Individual
• Dinner Family
• Business Catering
• Family Catering

Where are they?

• Publications
• Schools and Universities
• Local Government
• Nearby Businesses and Organizations
• Churches
• Apartments
• Radio and Podcasts
• Top Bloggers
• Top Ten Social Media Influencers
• Favorite Websites – Why type of websites do people in this persona frequent?
• Social Media – Where are they on Social Media

Content Ideas

25 Social Media Campaigns for Restaurants. https://restauranttopia.com/tools-ebooks/

What are the channels for disseminating content

• Blog
• Social media
• LinkedIn
• TikTok
• Facebook
• Instagram
• YouTube
• Email, Text, etc.)

Who is going to push the content?

• Personal
• Company
• Employees
• Influencers

What is the call to action?

What are we collecting?

• Name
• Address
• Emails
• Phone Numbers
• Retarget

Review - Peter Drucker was right when he wrote: “What gets measured gets managed.”

• Measure
• Report
• Analyze
• Optimize

To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/

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