Today’s guest is Rahaf Harfoush, who is a strategist, a digital anthropologist and the author of Yes We Did: An Inside Look at how Social Media Built the Obama Brand and the upcoming book entitled Hustle & Float, Balancing Execution and Inspiration in a World of Constant Connection. Rahaf is the co-author of the New York Times bestseller, The Decoded Company: Know Your Talent Better Than You Know Your Customers. She is the founder of Red Thread Inc., a think tank and special projects agency specialising in digital culture. Rahaf teaches Innovation and Emerging Business Models at Sciences Po’s MBA programme in Paris.