In this episode we are joined by Glen Carlson from Dent Global - a global business accelerator program. We're talking about product development, product ecosystems and the ascending transaction model.
In this interview we cover:* The value in intellectual property (IP) and why it needs to be leveraged * When's the right time to start leveraging IP * The first step in the process * Why you shouldn't be afraid to share your IP and high value content * Remember not everyone is your ideal customer * The different types of IP * The importance of consistency in content creation * The reality of putting an idea out there to the world * Developing a set of brand principals * The different types of content and products and how they fit into a funnel * The importance of everything in the product ecosystem connecting * Create something free that people can watch, read, listen or do * Having a product for prospects * The importance of thinking how you can make your product better * How to create a complete solution that people want * The process of working out if your pricing is right * The journey of content marketing identifying the problem to the prize

Links mentioned in the podcast* Dent - Key Person of Influence * 7 Habits of Highly Effective People * Monetising Knowledge Podcast Facebook Group * Monetising Knowledge * Course9 * Loyalest Webinar