In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.
In this interview we cover:* How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profile * How diagnostic tools can help to create warm leads and increase your conversion rates * Using diagnostic tools on your website as a lead magnet * Shaping content and teachings to deliver relevant treatments and outcomes * How the power of personalised content can help gain great traction for prospects * Why you need to reverse engineer when building your diagnostic tool * How a family tragedy lead her to change your career * How the New York Times used a reader survey to get the most clicked on article in that year * How a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotes * Using a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline and online marketing * Using a diagnostic tool to segment your database and identify areas for new products * How to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a book * Measuring the return on investment on a creating a diagnostic tool

Links mentioned in the podcast* Dr Emily Verstege * Monetising Knowledge Podcast Facebook Group * Monetising Knowledge * Course9 * Loyalest Webinar