Today we are joined by Simon Knapp, Cofounder and CEO from Pixmoto. He is passionate about retail, a digital enthusiast and data lover. Today he talks about video marketing as a tool for storytelling and sales.
In this episode we cover
- The connection between ecommerce and analytic performance of experiences - time spent, user activity, tracking devices
- How Pixmoto connects the eCommerce channel to digital video, so that customers can buy products while they're watching their video online.
- Importance of having both a customer and client focus in your video marketing
- Why you should have competitors in your market
- The importance of having a customer centric focus in storytelling
- How Zara’s retail strategy of fast fashion is creating a fear of missing out and creating in store demand, and how numbers plus speed drive Zara’s core strategy
- Why datas and numbers are the new digital currency and how they can show client a real metric on their return on investment
- The challenges facing influencer marketing
- The importance of putting out good content and learning to see what works
- How video marketing is a long game.
- The ideal length of videos and distribution across multiple platforms
- How Pixmoto are creating native videos for publishers that allows readers to choose between video and the written word and the surprising results.
- How to use data collected in making marketing decisions and analysing your return on investment
- The importance of still having a human touch in your business to help build trust
- How Simon works with an Advisory Board and the difference it has made in their business journey
- Importance of having patience and belief in business
- Understanding the marketplace holds all the answers
Links mentioned in the podcast
- Pixmoto
- Monetising Knowledge Podcast Facebook Group
- Course9