In this episode, we will look into why your marketing strategy should include a podcast.

Podcasting is classified as long-form content. 

Instagram and TikTok are great for a message in a moment, but the clutter and competition make it difficult for you to stay top-of-mind.

Long-form content generally has a more relaxing effect on the presenter and the host as there is time for people to digest their thoughts without the pressure of needing to say something profound within a shorter time-frame.

The friend you are likely to have dinner with is a relationship that is more meaningful than the friend whose pictures you only double-tap. Podcasting is where you the chance to have all three courses of dinner to communicate something truly valuable.