Having recently rolled out a new brand identity tagged with the brand statement “Connect Your Way”, mobile service provider giant Cell C is all about delivering affordable, high quality products and creating real relationships with customers.

Wes Hayllar, Head of Digital Marketing, unpacks how Influencer Marketing has:

1. Enabled the creation of positive brand sentiment in a highly complain-driven and competitive environment.
2. Carried the new brand statement to market and
3. Its knock-on effect on performance.

Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za