Accurate estimation is the foundation of an agency’s profitability. Without the ability to accurately assess how much effort it is going to take to get an outcome for a client, it is extremely difficult to maintain healthy margins and avoid late nights and weekend work.  In this episode of The Agency Blueprint, we have Marcel Petitpas. He is the CEO & Co-Founder of Parakeeto, a software company that helps agencies increase profitability by generating accurate, data-driven estimates in seconds using their existing time-tracking data.  If you want to learn more about how to generate accurate estimates for your agency's projects, join us in this episode for expert advice.   Key Questions:  Why is estimation important for agencies? (1:33)  What mistakes do most agencies make in estimation/scoping? (3:27)  What are the 4 keys to an accurate and scalable project scoping process? (8:25)  What do you do if you come in to help an agency and they are not tracking base data needed? (10:33)  Can you use percentage of resource time to estimate when you do not have exact number of hours? (14:58)  What is the “Agency Profitability Flywheel” and why it is important? (17:58) 

What You'll Discover:  How to get your financial statements to reconcile with sales budget and estimations. (5:27)  The reasons creative agencies are not making assumptions about scope of work correctly, and how they can start doing it right. (6:56)  What an agency can change if they are working on too many things to track efficiently. (16:47) 

Links  Agency Profitability Toolkit: https://parakeeto.com/toolkit (https://parakeeto.com/toolkit)  Agency Profit Podcast: https://agencyprofitpodcast.simplecast.com/ (https://agencyprofitpodcast.simplecast.com/)  LinkedIn: https://www.linkedin.com/in/marcelpetitpas/ (https://www.linkedin.com/in/marcelpetitpas/)