Here in Episode 21, I speak with brand transformation expert, Vicki Young.

Vicki is the personification of the ‘can do’ attitude, and the founder of Nalla – a multi-award-winning branding agency for a fast-paced digital world.

Vicki explains:

• How a childhood love of drawing led to a focus on graphic design

• How winning an award whilst at university gave her an initial platform

• The range of experience and insight she gained from working in a small agency

• How she grew by being told ‘no’

• How a family bereavement fast-forwarded her plans

• How to build rapport and tender for contracts

• Why she kept aside a buffer of cash from the outset…and how it saved the business

• Why it shouldn’t be seen as a disaster if you have a bad year

• How she uses goals and affirmations to drive the business forwards

• How Covid-19 changed her perception and measure of success

• Why it’s so important to be able to pivot, and not have too many eggs in one basket

• And finally, her best branding tips for a new business owner

Vicki’s best advice is to believe in yourself and have the drive that will allow you to achieve your ambitions.

Enjoy!