Levels Head of Growth, Ben Grynol, sat down with CEO of Sharma Brands, Nik Sharma, to discuss different types of growth levers and their outlook on performance marketing.

**(09:16) - Understand the LTV of newsletter subscribers

(12:40) - Intent of education, not acquisition

(16:10) - Build up brand equity

(19:00) - Give people brand FOMO

(24:46) - Don’t trade brand equity for acquisition

(29:19) - Lean into product-led growth

(33:23) - Put in time, quality, and consistency

(36:07) - Get the credit for connecting people

(39:52) - Don’t incentivize referrals, make them premium

(46:32) - Segment your waiting list**

Transcripts & Show Notes

Watch the Video – https://youtu.be/9mYrIF6xm10

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