In this episode, Gaia and Andreah chat with Merkle’s Michela Baxter, Senior Director of Experience & Commerce, to understand gamification and its essential role in customer loyalty strategies. This episode tackles questions that include: • What is gamification? • What elements drive engagement, and how can brands incorporate them? • How do game mechanics interact with engagement drivers to achieve positive outcomes? • Why is gamification important for brands facing the deprecation of third-party cookies? Resources: • Blog post: Two Key Elements of a Gamified Experience (https://www.merkleinc.com/blog/two-key-elements-gamified-experience) • Whitepaper: Two Essential Elements of a Gamified Experience (https://www.merkleinc.com/thought-leadership/white-papers/two-essential-elements-gamified-experience) • Podcast: Get Personal with Email Marketing Strategy (https://www.merkleinc.com/thought-leadership/podcasts/get-personal-email-marketing-strategy)