Is de-influencing the end of influencer marketing? Not quite! More like a fresh summer breeze, what we all need after a long winter.

In this episode, we break down the trend that’s taken over TikTok and Instagram, where creators and people like you and me push back against overconsumption and hype. But rather than signalling the downfall of the influencer marketing industry, de-influencing is driving a shift toward honesty, relevance, and real value.

Tune in to learn:

• Why de-influencing is a wake-up call and not a warning sign
• How consumer expectations are evolving in the creator economy
• What brands can do to stay relevant and trusted in a de-influencing era