Your WP Morning Briefing brings you a daily update of the stories we’re covering at WealthProfessional.ca including:

• It’s Halloween and it could be a scary 10 days ahead for investors with some key data from the US on the way.
• Canadian companies are leveraging the value of investor relations officers (IROs) and paying them well as a result.
• The growth of its wealth management and insurance operations have prompted Toronto-Dominion (TD) to change how it reports its financial results.
• Fraud spike could be ahead warns Equifax Canada report.

These stories in full at wealthprofessional.ca and in our newsletters, plus: The 'Great Reset' exposes gap in manager performance rankings; Harbourfront’s newly named SVP of Strategy and Advisor Services shares how the firm supports advisors to help future-proof their practices; and how one of Canada’s 100 most powerful women is paying it forward.