What we cover in this episode:   * How Rand is using the MVA approach to build Spark Toro   * How to deal with the pitfalls of building an audience before you have a product.   * Why you probably shouldn't be using Facebook and Google ads.   * Where you should be looking to place your marketing efforts instead. What are the unique places you can get a higher ROI?   If you would like to support the podcast, please rate 5 stars and review on Apple Podcasts.

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