Lucy Cohen is the co-founder of Mazuma, a South Wales founded company that helps small and medium size businesses stay on top of their accounting and tax responsibilities. Ahead of its time, it paved the way for cloud-based services like Quickbooks... before the cloud even existed!

An incredibly successful woman, Lucy explains to Jon in this interview where her drive, determination and purpose come from. She's learnt everything she knows about business through experience and there have been real highs and lows. She discusses what led her and her co-founder to seriously question whether their business could survive and imparts vital advice to any entrepreneur about taking a moment to acknowledge how far you have come.

Lucy's resilience has been tested with a recent health scare but she has used it - as she does everything in life - as an opportunity, learning experience and a springboard for positivity. Lucy keeps racking up the achievements. She has represented Wales and GB at weightlifting, written a best-selling book and delivered a campaign that changed the NHS's policy on contraception and pain management.

There are huge life lessons for everyone in this episode. How to not fall for hustle culture. How to find your purpose. How to make do and scrap with a "done over perfect" approach that can win out over VC-inflated budgets. Plus, how to find the "win" in any situation, however negative things may appear on first impressions.