A Tea Value Chain Upgrade | The London Tea Auction in 1679 was a “version one point 0” marvel at connecting buyers and sellers. Price discovery in the world’s biggest tea market was competitive and transparent.

Buyers bid weekly on teas from China, India, Sri Lanka, and East Africa. The auction and banking sector enabled brokers and foreign agents to secure a shipload or a single chest of exotic tea. Certified warehouses provided efficient storage, and logistics firms organized delivery to local retailers, blenders, and packers.

At their peak, the world’s tea auctions captured 80% of the international tea trade by volume.

Joining us today is Sam Lambert, co-founder and chief operations officer of zenGate Global, a technology company whose Palmyra Platform upgrades tea transactions with seamless blockchain traceability for all stakeholders to increase trust, improve cross-border payment solutions, and conveniently provide access to financing.

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