Podcast: The Recognized Authority (LS 28 Β· TOP 10% what is this?)
Episode: How to Do Value Based Pricing with Ron Baker
Pub date: 2021-09-27
"You should raise your prices" is advice you'll frequently hear on this podcast and elsewhere. But it's not that easy to implement.
In this episode, Ron Baker and Alastair McDermott discuss why pricing by the hour is a bad option, and why value pricing is better for the provider and for the client. They cover steps you can take to do value based pricing, and talk about the importance - and difficulties - of the value conversation.
They also discuss the recurring subscription model, which Ron calls "Value Pricing 2.0"!
βThe value conversation is difficult because we've never been taught it, it's not part of the culture of how professionals work. We've always slid an engagement letter across the table with our hourly rate and hope the customer signs it.β -- Ron Baker
ποΈ Show Notes ποΈ
Access all the links mentioned in this episode in the show notes here:
ππ https://therecognizedauthority.com/value-based-pricing/ππ
βοΈ Subscribe to the email list at TheRecognizedAuthority.com
ποΈ Record a question or voice message for the show at TheRecognizedAuthority.com/question
β Like what you heard? Please help share the podcast by leaving a rating & review
π€ Connect with Alastair and The Recognized Authority:
β‘οΈ LinkedIn β‘οΈ Twitter β‘οΈ YouTube
The podcast and artwork embedded on this page are from The Recognized Authority, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.