You hear it all the time - "you need to have a 'why'".  Really?  Sorry, but yes, really.  Today, I'm going to walk you through the two types of why's you need to have nailed down and some ways of finding those. This episode was supported by:

Emily Wool of Emily Ruth Prints

• Emily's Website
• Emily's Instagram

Asia of Yarn Fixation

• Asia's Etsy Shop
• Asia's Instagram

Resources mentioned:

• Simon Sinek's TED Talk
• Erin Clayton (Designer, Consultant, and Graphic Designer)
• Pela Case