- No calls to action…. 7 out of every 10 law firm sites I review have zero calls to action. Do you think it’s easier for someone to search your site to contact you or hit the back button and find another site?
- Optimizing pages for law related terms and not lawyer / law firm terms. People are looking for a lawyer not information about the law.
- Content not solving a problem for clients - What are typical concerns or questions clients have? Place them on your page.
- Not using video - lets face it the law is boring to regular folks… the easier you can explain it the more likely you are to land a client.
- Not optimizing for research type terms. People will research before looking for a lawyer. Will you show up when they are researching?