Key Takeaways:

• Our brains don’t process a negative so it’s important for us to speak in a language of what we want instead of what we don’t want.
• Look at your own messaging. Are we mired in the negative? Is there a better story we can tell?
• Here’s our six needs in order of lowest to highest: certainty, variety, significance, love and connection, growth, and contribution. When creating a vision, we need to consider how we will fulfill the higher order of needs such as connection, growth, and contribution, for our donors and the people we serve.
• Don’t focus merely on the prevention of bad things. Ask yourself what world you want to create for the people you serve. People are more excited about creation than prevention.

“When we talk about things in the negative, that is a lower energetic than if we want to create something positive.”

“Instead of talking about a negative - about what we’re going to keep certain or safe - we talk about a vision we have for the future and the love and connection we want to create, the growth and the contribution everyone involved can make to anyone else’s benefit.”

“If you look at your board, any relationship that you have and you’re like this relationship isn’t going so well’ - then you look and say, ‘how well am I meeting all six of their human needs?’ Chances are, you’re probably missing a few.”

- Maryanne Dersch

TikTok mentioned in the episode: https://www.tiktok.com/@jamylecannon/video/7137499799892266282

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