What is the critical driver of your marketing? In this episode today I talk about creating awareness for your ideal customer. If you have awareness, do you have a consideration problem?  What part of the funnel do you need to attack? We also, discuss the different funnel stages and what each stage is. 

Funnel Stages

    • Awareness
    • Consideration
    • Preference
    • Activate
    • Loyalty
    • Adcovacy

Shout out to Keith Cunningham 

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