The only way to make sense of pharmaceutical and medical technology markets is to understand them as complex, adaptive ecosystems. 

This video summarises how ideas from ecology apply to the world's most important industry and can help you understand it better. 

If you would like to read the full length article on which it is based, email me at brian.smith@pragmedic.com.  If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com.

If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)

If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch.

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