In the third episode of the "What makes a biomedical strategy expert?" series, I look at the second of Roger Kneebone's "areas to master": Mastering Knowledge.  In a knowledge based industry such as the life sciences, mastering knowledge is both essential and becoming more difficult as we are overwhelmed with information. So mastering knowledge is an essential trait for strategy experts, who need to synthesise scientific and market knowledge.  Mastering knolwedge involves understanding the differences between data, information, knoweldge and insight, the different "flavours" of knowledge and the three ways of creating knowledge.  In essence, it is a process of synthesising some piece of knowledge about the market that you know but your competitors don't. It is not about slicing and dicing data into lots of good-looking powerpoint slides.  This video will interest anyone who thinks they are, or wants to be, a strategy expert in pharma, medtech or other biomedical businesses.