Try this little game. Ask 10 colleagues to write down their definition of a business model and compare them.  You’ll find that even though we all throw the term around, we don’t agree on what it means. And there’s even less clarity about how to build one or transform one to another.  In this short video, I’ll share my Darwin-based definition of a business model, discuss the 26 life science business models that come out of my research and describe the “genetic engineering” that is necessary to adapt your business model to your changing market.  Watch this video to understand what business models really are.