Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s re-arranging product placement or highlighting a store sale, merchants can use their website to directly connect with their customers and encourage purchases.   But with so much freedom, online store owners may not know where to begin with curating their shop. In this episode we have a guests share their experience with running an online store, she shares valid tips for other online retailers.