In today’s episode of the Launch Into Freedom podcast, host Michael Hoffmann is going to shed some light on the age-old question: “How do I stand out in the health and wellness industry?”

Your customer, client or student is probably sick and tired of the different health methods and systems out there, otherwise she or he wouldn’t have a problem anymore, right? The big mistake we see many holistic health practitioners make is that they base their approach on an existing method and try to make it “better”. But what if your ideal customer doesn’t want “better” but “something new”?

In Episode #5, we cover:

• How do you stand out as a health coach?
• Why you don’t want to get stuck offering an improvement
• How to offer a new opportunity and escape the race to the bottom
• Red ocean vs. blue ocean
• Listener’s feature