Laura Klein reflects on the lessons learned from over 20 years of working in and consulting to Silicon Valley tech startups, including…   What things need to be in place to maximise the value of lean UX? Why do organisations either not do or resist user research? How did Laura’s time working with Eric Ries at IMVU shape her thinking?    Who is Laura Klein?   Laura is the Principal of Users Know and one of the most well known personalities in the worlds of UX and product. She has worked as a UX designer, product leader and engineer. Laura is the author of “UX for Lean Startups” and “Build Better Products” and the co-host of the podcast “What Is Wrong With UX”. Both of her books have had a profound impact on the way that product people go about creating value for users and their organisations.   ======   Find Laura here:   LinkedIn: https://www.linkedin.com/in/lauraklein2/ Website: https://www.usersknow.com/ Blog: https://www.usersknow.com/blog Medium: https://medium.com/@lauraklein Twitter: https://twitter.com/lauraklein   Listen to Laura’s podcast - What Is Wrong With UX:  https://www.usersknow.com/podcast   Treat yourself to a copy of Laura’s books…   Build Better Products: A Modern Approach to Building Successful User-Centred Products https://bit.ly/3ssmLOP   UX for Lean Startups: Faster, Smarter User Experience Research and Design https://amzn.to/3dQCnHC   ======  

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