Like all digital marketing, email marketing has endless metrics that you can report on, track, and use to make future decisions. All of these metrics have good use cases, but are they really that important to your email marketing efforts?  

Today on Down & Digi, we discuss the top 5 KPIs for your email efforts and how you can use them to improve your efforts.  

  • Open Rate
  • Click-Through-Rate
  • Soft Bounce Rate
  • Hard Bounce Rate
  • Conversion Rate

Each of these metrics give you a pulse on your email marketing.  

Watch the video: https://youtu.be/2pwJSemGxYs

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