Too often, colleges and universities put themselves on a pedestal on their school website’s homepage. Be it celebratory news stories, sporting events, or faculty profiles, higher ed institutions sometimes neglect the most important patrons of their website: prospective students.

Bob Johnson, Ph. D. , Founder of Bob Johnson Consulting, LLC , tells us why every school should focus their website on enrollment marketing and what things they need to stop obsessing over.

Join us as we discuss:

• Missed personalization opportunities in lead conversions (8:34)
• Three top information priorities for school website homepages (12:21)
• Why everyone needs to follow up on self-reported data (25:24)

Check out these resources we mentioned during the podcast:

• Bob Johnson, Ph. D.
• Bob Johnson Consulting, LLC
• Terminalfour
• Funnelback
• My Intuition Calculator

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.