As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine.

Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, traditional institutions tend to drag their feet when making big albeit necessary changes.

Jennifer shares how corporate culture is helping speed up decision-making in her university’s administration and giving their multi-generational marketing the tools to succeed.

Join us as we discuss:

• Incorporating corporate culture into higher ed operations (6:33)
• Multi-generational marketing for traditional students (26:04)
• Why the ability to connect is greater than perfection (35:33)

Check out these resources we mentioned during the podcast:

• jennifermcchord@asbury.edu
• Jennifer McChord
• Asbury University

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.